BLACK CONVERSATIONS

Tired of Brands and agencies putting out black and white marching images of the Civil Rights movement. Tired of black people’s need for safety being a political statement. I created a copy about what it feels to be Black, in the sacred space of the group chat.

Initiating the project with ad friends I pitched the idea of using the “group chat” as a means of humanizing the black experience during a time of political and social tension.

I wrote copy inspired by real life topics within the group messages that I was a part of.

We rolled out the social posts to many people commenting on the authenticity of the black experience.

Writer: Monica Fleetwood

Creative Director: Carlyle Garrick

Animator: Henry Hobson 

Editor: Stewart Reeves