Frances Francis
Frances Francis is a creative & collaboration atelier that works around feeling — developing ideas, initiatives, and experiences for makers, thinkers, spaces, and brands through conceptualization, collaboration, and production.
Through this practice, Frances Francis explores sensual intelligence: how human need, the senses, and emotion work on one another, in service of a shared experience. The practice is grounded in a belief that we are continually shaped by what we encounter, and that those encounters shape how we create.
The atelier was founded by Monica Sheral — writer and conceptual lead working where artistic leadership meets relational intelligence. She approaches each project through an understanding of what an idea needs, and who is meant to bring it into form.
Black Conversations
Writer
Creative Lead
Goal
To stop portraying Black people as untiring activists who go straight to action, and to humanize the grief, fear, and joy of being Black in America.
Description
Fed up with brands and agencies answering George Floyd’s murder with black-and-white Civil Rights images, we built an Instagram campaign around the complexity of Black grief, revealing the group chat, as space for Black people to be themselves.